“SDA Seal” Program


  • To generate and maintain oral health awareness of the public
  • To meet the commercial need of the dental healthcare industry in promoting suitable products to the consumers.
  • This program will be offered to the specific products which the companies can give assurance of safety and effectiveness of these products
  • This program will also be offered if the companies can give assurance that advertisements for these products are true and not misleading


The company may appoint one officer to apply on the company's behalf. The “applicant” in this case will be defined as either the company applying for the SDA Seal or the officer appointed by the said company.

The applicant shall submit the application in writing enclosing the relevant document to the Accreditation Committee, Singapore Dental Association. Any documentation not in English shall be accompanied by an English translation. All documentation should also be in electronic form, preferably in Microsoft Word or Adobe PDF formats.

Application for the Seal shall be accompanied by a non-refundable administration fee of S$500. An annual licensing fee, depending on the Category, will be payable once the Seal is approved.

The Accreditation Committee may withdraw approval of a product, and the right to use the Seal, where it is established to the Accreditation Committee’s satisfaction that there have been breaches of the conditions of approval; or of the Accreditation Committee's advertising guidelines; or where information becomes available that was not available at the time of granting of approval, and it becomes reasonable to assume that the product may not be safe or effective.

Applicants may request for the submission document from:


Accreditation Committee

Singapore Dental Association

320 Serangoon Road

#10-13 Centrium Square

Singapore 218108

Confidentiality of Submission Material

All material submitted for Accreditation Committee review is confidential. Any confidential information submitted by a company should be marked as “confidential,” “proprietary” or with a similar legend indicating its confidential nature.

If Accreditation Committee utilizes external consultants in its review of products, the consultants will be required to sign a Confidentiality Agreement or Non-disclosure Agreement.

While Accreditation Committee will take all reasonable steps to ensure that such materials are not disclosed or distributed, it will not be liable for any damages resulting from the acts or omissions of the consultants, including but not limited to their failure to abide by the Confidentiality Agreement or Non-Disclosure Agreement.

The applicants are encouraged to engage their own legal counsels to draft their own Confidentiality Agreement or Non-Disclosure Agreement documents at their own expenses.

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